Taylor Swift’s upcoming album Reputation is an attempt to revamp her image, which has received its fair share of criticism in recent years. To comment on these criticisms, Swift has released a music video for her new single, “Look What You Made Me Do,” in which she attempts to challenge the ways the public perceives her. But Swift has lost control of her good-girl image, and it will take more than a new style to make her relevant in a positive way after years of scandal and deception.

Even though Swift uses images of snakes in the album art and released a video in which she references her reputation of “playing the victim,” she never admits to any wrongdoing in recent scandals, including her Twitter feud with Nicki Minaj, and her altercation with Kanye West. She continues to victimize herself by placing the blame on everyone but her.
These claims of her deceptive character are still valid. Let’s consider how it was revealed that she had lied about West’s song “Famous.” Swift claimed that she had never given West permission to reference her in the song, and she even alluded to this in her Album of the Year acceptance speech at the 2016 Grammys, saying others may try to “take credit for your accomplishments or your fame.”
Kim Kardashian, West’s wife, then released audio footage of Swift listening to and approving the song, which undermined Swift’s integrity and her public image. Swift tried to paint herself as a victim when she wasn’t, which won’t be erased by simply making a music video.
Swift can only hope to fix her mistakes by delivering a full apology, not by making futile attempts to alter her public image through music videos or albums.