Despite these advancements, Apple has faced scrutiny from consumers who question its innovative edge. These criticisms are ultimately short-sighted; our society needs to embrace these seemingly slight improvements to pave the way for greater innovations.
Apple’s recently released iPhone 6 line features significantly larger devices, an improved camera and refined operating system, according to apple.com. However, the company is under scrutiny for this move. According to forbes.com analyst Rob Enderle, “Apple is losing its innovative soul, chasing after Android and Windows rivals with bigger sized iPhones.” While it’s true that these are smaller changes, can we really expect Apple to produce completely new products every time? No. This would be a major risk for a company that has a lot to lose, and would take away from the quality of the products we rely on so much.
      The company’s creative edge has also been doubted because of its upcoming release of the Apple Pencil, a stylus designed for the iPad Pro. The product has been called unnecessary, but the Apple Pencil is not meant for the everyday iPad user. It is not branded to replace one’s finger. According to techinsider.com, the stylus is meant to “transform the way we create.” Although it can be used to text or tap, its purpose is to aid creative thinkers, artists and engineers to design with precision, all on the face of their iPad.
       As for groundbreaking Apple innovations, they’re coming. A search on the internet can show that an Apple car is in the works. But we’ve become so used to the fast-paced world of technology, and our standards for Apple are so high, that we reject the importance of improving before innovating.