Apple releases new iPhone

Is it enough to rebound struggling sales?

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Apple releases new iPhone

iPhone 11 display at Verizon store in Westfield

iPhone 11 display at Verizon store in Westfield

iPhone 11 display at Verizon store in Westfield

iPhone 11 display at Verizon store in Westfield

Adam Perez

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After months of leaks, rumors and speculation, Apple has finally released the newest iPhone on Sept. 10 at its annual keynote event at the company headquarters in Cupertino, CA. Apple unveiled three new phones: the iPhone 11, 11 Pro and 11 Pro Max. These new phones come at a time when iPhone sales have been struggling. According to BBC, they were down 17% worldwide. Apple hopes that these phones will help rebound sales from last year and garner more interest from the public.

Apple has made major changes to the iPhone, beginning with the price. The 11, which is the entry level model, starts at $699, down from $1,000, the cost of the iPhoneX. The 11 Pro will start at $999 and the Pro Max at $1,099. Apple hopes that this price cut will stimulate more sales as many consumers felt that the previous models were too expensive. In addition, Apple is offering six colors which include black, white, purple, yellow, green and red.

Apple also took many of the criticisms of the XS and made improvements to the 11. Apple debuted a new 6.1 liquid retina display in order to vastly improve graphics and water resistance. In addition, Apple fitted the 11 with the new A13 bionic chip which Apple calls “the fastest chip ever in a smartphone.” Apple also claims that the 11 has a longer lasting battery which supposedly adds an additional four to five hours of battery life, and the Pro model supports faster charging.

However, there is conflicting feedback about these changes. “This phone is a complete waste of money and other iPhones that are from three years ago have similar features,” explained senior Adam Attia.

The most improved aspect of the 11 is the redesigned camera. The 11 features an ultra wide dual lens setup, and the Pro has a triple-lens setup for telephoto, wide and ultra wide shots. This will increase the quality and range of photos. Apple also revamped the front facing camera with a wide angle lens that now supports slow-motion videos. Portrait mode can also now work on pets and objects. Night mode was another new addition to improve the quality of photos in the dark. Senior Logan Calder believes that this camera is important: “I am going to save money because I will not need to buy a camera for filmmaking and will only need my phone.”

The 11 is a significant phone for Apple as other competitors are starting to take market share away from the iPhone. If this phone struggles similarly to the previous models, Apple could be in some serious trouble.